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04 juli 2006

De fanfare van Google

BusinessWeek publiceert in het juli-nummer een artikel over Google. Het artikel, gedateerd July 10, 2006 maar nu (4 juli 2006) reeds beschikbaar op de website, heeft de veelbelovende titel So Much Fanfare, So Few Hits gekregen.

Google is duidelijk marktleider als search engine, maar slaagt er volgens het artikel voor andere domeinen niet in het marktleiderschap op te nemen.
Google Talk : 10de, aantal gebruikers is slechts 2% van het aantal gebruikers van MSN Messenger
Google Finance : 40ste in de lijst meest bezochte financiele sites
GMail : aantal gebruikers 25% van het aantal gebruikers van MSN en Yahoo e-mail
Orkut : slechts 1% van de trafiek van MySpace
Google Blogsearch : slechts 17% van de trafiek van Technorati.
Google's problem isn't a string of failures, then, but rather the middling performance of many products that survive. In fact, it seems far from achieving even its intended 20% to 40% success ratio. This may be contributing to the internal debate that rages at Google's Mountain View (Calif.) headquarters over how to deliver more search users to the new products.
Welke diensten gebruik ik zelf : Google Search, Google Image Search, Google Desktop Search, Google Blogsearch, GMail, Google Alerts, Google News, Google Toolbar, Google Analytics, om Blogger natuurlijk niet te vergeten.

Google Trends, Google Video, Google Notebook, Google Talk, Google Calendar, Google Spreadsheet, Google Earth, Google Finance, Adsense, Picasa, ... zijn (althans op dit ogenblik) niet aan mij besteed.

De conclusie van het BusinessWeek artikel is :
With its huge market cap and lead in search, Google has time to work out the kinks and a culture committed to learning from mistakes. And it is collecting a wealth of data about what surfers want. Still, the message coming back so far is that if Google wants to live up to its reputation as the beast of Silicon Valley, it needs to search harder for products people want to use.
Ik zou het niet beter kunnen zeggen.

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