FusionMex - Richard Sedley "Exploring Multi Channel Customer Experience and Engagement"

De keynote van Richard Sedley op het Fusion Marketing Experience event aan de hand van 40 Twitter messages, 1 foto en 1 Slideshare presentatie.

• ready for multichannel experience by Richard Sedley (@ElCools)
  
• Time for @richardsedley at #fusionmex, Multi Channel Customer Experience and Engagement (social, mobile) (@maciej_ossowski)
  
• mobile is key to multichannel use (@ElCools)
  
• looks like three is the magic number for @richardsedley & his presentation (@Chris_Hall1)
  
• WWILF - Internet Disorder. What Was I Looking For. A marketers enemy :) (@MickGriffin)
  
• self interruption is biggest cause of stopping us working (stop checking twitter & FB) (@Chris_Hall1)
  
• Nice tip - adapt pomodoro cycles @richardsefley (@micadam)
  
• Criteria for Channel Change - Experience, Cost, Access. (@MickGriffin)
  
• Channel chains & customer journeys (@jansoone)
  
• Loved the explanation of the strategic criteria for channel change and adoption! Nice one. (@chrisgomedia)
  
• Managed and non managed touchpoints. (@jansoone)
  
• planning your channels with keeping flexibility to adjust (@ElCools)
  
• Flexibel plannen: set goal, kies kanalen, voorzie channel interaction, meet alles. (@jansoone)
  
• 80% of global users access the internet via a mobile device (@chrisgomedia)
  
• 31% Globally access internet via mobile only. (@MickGriffin)
  
• @richardsedlay in multichannel you need to learn to fail quickly (@dbintein)
  
• Interesting tip for social media: learn to fail quickly, adapt and move on. (@micadam)
  
• One in four page views is in Facebook, as a #brand you juste have to be there and interact daily #in (@EricEVGEurope)
  
• Mobile is a very personal media channel. (@MickGriffin)

• mobile is 7th mass media next to print, tv, ... (@ElCools)
  
• 10% of UK teens wear a watch. The mobile has taken many roles. (@MickGriffin)
  
• THE future of engagement is (in) mobile, by Richard Sedley (@GJ_Schoppert)
  
• QR Did you know that QR was invented by Toyota and is actually Quick Reference code (@Kvanbeeck)
  
• Slimme Foursquare toepassing van The History Channel. Achtergrond en historie van een object bij een checkin. All over London (@jkivit)
  
• Secret Cinema. Hot in UK. When in Belgium? (@adgenius)
  
• future of engagement is mobile, by Richard Sedley (@ballysven)
  
• 3 oppies using multichannel/social marketing: 2) storytelling of engagement ex. Madmen - fake characters on fb (@ElCools)
  
• Putting 'Storytelling: Bewitching the modern mind' on to-read list #book (@adgenius)
  
• All about story telling ... Not just price or product. We are kids in the end (@MarketCapNews)
  
• storytelling resonates across the marketing experience! (@Chris_Hall1)
  
• Storytelling in business. Hugely underestimated. Requires a specific skillset which is hugely underestimated too (@mreyserhove)
  
• Hooray, a new word for cross-media : transmedia! Thx Richard! :-) (@mcbrando)
  
• The essential elements of storytelling always popular: Passion+Hero+Antagonist+Awareness+Transformation (@davechaffey)
  
• Are you game-ifying your multi-channel engagement strategy? (@chrisgomedia)
  
• 3 oppies using multichannel/social marketing: 3) game mechanics drives engagement ex. Bing: the more searches, the more points (@ElCools)
  
• Social media not about the relationships but the social objects you pass on (@ibert)
  
• try not to be perfect as a serious advice (@MarketCapNews)
  
• Solid speech by Richard Sedley Nice conceps like gamification explained well. (@jkivit)
  
• If you have 8 points, say 2 and let your audience point out the other 6. (@MickGriffin)
  
• Richard Sedley projects added value to the multichannel user xperience (@mcbrando)

En dit is de Slideshare versie van de presentatie.



Zie ook de andere keynotes :

Olivier Blanchard "Social Media Marketing: producing results"

Dela Quist "Branding and the unexpected impact of e-mail marketing"